Search Engine Optimisation, Analytics, AI Trends
What you'll learn
1: The digital marketing landscape is constantly evolving, and this course is your roadmap to navigating this dynamic world.
2: Reach your target audience: Learn how to connect with the right people at the right time across various digital channels.
3: Craft compelling content: Discover the secrets to creating engaging content that resonates with your audience and drives action.
4: Boost brand awareness: Explore strategies for making your brand stand out in the crowded online space.
5: Drive conversions: Master the art of turning website visitors into loyal customers or engaged followers.
6: Measure success: Uncover the essential metrics that track your digital marketing efforts and demonstrate their impact.
Course Outcome 1: Understand the core principles and various channels of digital marketing.
Course Outcome 2: Develop and implement effective digital marketing strategies.
Course Outcome 3: Analyze and measure the performance of digital marketing campaigns.
Course Outcome 4: Apply best practices for search engine optimisation (SEO), social media marketing, content marketing, and other key areas.