From Idea to Execution
What you'll learn
- Understand the core responsibilities of a product manager and how the role fits within modern organizations and agile teams.
- Understand the full product lifecycle from ideation to retirement using the Optimal Product Process framework.
- Adopt a strategic mindset as a Product Manager by aligning product goals with company vision, market realities, and user needs.
- Master key product management phases: Conceive, Plan, Develop, Qualify, Launch, Maximize, and Retire.
- Validate product ideas effectively using lean principles, problem-solution fit, market sizing, and rapid prototyping.
- Conduct market research using both qualitative and quantitative methods to gather meaningful insights and reduce product risk.
- Perform competitive analysis and apply tools like SWOT, Porter’s Five Forces, and the BCG Matrix to build a winning strategy.
- Build data-driven business cases with forecasting, financial modeling, and ROI analysis to justify investment.
- Define market requirements and prioritize features using customer personas, journey maps, and value-based frameworks.
- Create actionable product roadmaps that communicate vision, align teams, and support go-to-market execution.
- Collaborate cross-functionally with engineering, marketing, and executive teams using agile or waterfall development models.
- Prepare for successful product launches through messaging, positioning, pricing, and sales enablement.
- Maximize product impact post-launch by applying growth strategies, promotional tactics, and performance measurement.
- Know when and how to sunset a product while minimizing disruption and maximizing customer transition success.